Emil Ruder alone had a tremendous impact on the typographical aspect of the International Typographic Style.
His goal was to achieve harmony and balance using a selection of neutral sans-serif typefaces including Univers, created by Adrian Frutiger.
“Typography has one plain duty,
to convey information in writing.”
The Univers typeface, was until 2003 the most widely used sans-serif face.
Composed of 44 faces, with 16 uniquely numbered weight, width, and position combinations.