Armin Hofmann

Aside from being in charge of the graphic design department at Basel School of Art, Armin Hofmann set the rules of how to use imagery and even wrote the celebrated text,
"The Graphic Design Manual".

He informed the public about isolating the background, applying geometric shapes, and using typography as imagery. He was mostly known for his conceptually complex yet simple posters that portrayed the efficient use of colors and fonts.

His art grabbed the viewer’s attention, provoked their curiosity, and imprinted their thoughts with his message.

• The importance of the dot, Armin Hofmann
• Giselle Poster, Armin Hofmann